The iPhone 6 Plus breaks a lot of the rules and defies a lot of the logic that Apple has stuck to for a number of years. It's a copycat device, it chases a market that the company did not create for itself, it introduces fragmentation in a previously restrained product lineup, and it doesn't immediately give you the sense that you need to own one. In short, it's the most un-Apple-like Apple product we've seen in a very, very long time.